Making products easily accessible to Electrical Contractors


Raj Lagah (Area Sales Manager for C&D) and Andy Brown (Branch Buyer) at Edmundson Electrical in Saltley.

Craig and Derricott has launched a brand new point of sale stand at Edmundson Electrical in Birmingham to promote their hinged lid, plastic and die cast aluminium isolators. The 3 metre wide stand has been designed with the electrical contractor in mind making the stand totally interactive with product samples and a catalogue point for contractors to browse.  

Andy Brown, Branch Buyer at Edmundson Electrical in Birmingham said, 'The stand displays a lot of stock lines allowing easy access for the customer to select products  themselves at the same time as visually seeing the products they are looking to buy. We have increased sales on all of the items on display which is especially pleasing as some of the items are new stock lines. I'm positive that the stand is beneficial in delivering products to customers in a fast and effective way.

C&D look forward to further strengthening the relationship with Edmundson Electrical in Birmingham.